Constructing
WRK.02Case study
Our own practiceOur own practice, built like a client product
Our own digital practice, treated with the same discipline as a client product: cinema, showroom, funnel and machinery, with every number on the page regenerable by a command in the repository.
- Client
- Matter — our own practice
- Category
- Professional practice
- Status
- Live — and still evolving
- Duration
- Built in the open by the practice — and still evolving
- Scope
- Brand · Websites · Web application · Email marketing · Automation · Analytics · Infrastructure
The problem
A practice that builds systems for other people should be able to point at its own and show the working. The discipline is the argument: publish nothing that cannot be re-measured, and let the site be audited on the same terms as anything we ship for a client.
Objectives
- 01Prove range in the medium itself, not in claims
- 02Ship cinema without sacrificing accessibility or speed
- 03Capture a lead in under a minute from any page
- 04Publish real, re-measurable numbers — and nothing else
Work delivered
One project. Every layer.
01
The Overture & the cinema
A canvas solar system opens the site: title sequence, eclipse, golden alignment — hand-rolled, zero animation libraries, with a pure-CSS text track so first paint never waits for JavaScript.
02
The Elements showroom
Eight concept websites in one morphing page — sectors, palettes, typography and motion as a live brochure. The page is the portfolio.
03
The honest funnel
Three fields to start a project from any page; the detailed brief is optional. Rate-limited, honeypotted, double-opt-in email — the same machinery we wire for clients.
04
The receipts
Lighthouse accessibility 100 on all sixteen audited routes, zero layout shift, 32 end-to-end journeys run on desktop and mobile, and a geometric layout sweep — every figure regenerable by a command in the repository.
StackNext.jsTypeScriptTailwind CSSCanvas 2DWebAudioPlaywrightVercel
Before
- A new practice, zero public proof
- Claims any competitor could copy
- A portfolio that couldn't exist yet
- Nothing measurable to point at
After
- The site is the case study
- Eight worlds demonstrate the range
- A lead lands in under a minute
- Every number audited and re-runnable
100
Lighthouse accessibility — all 16 audited routes, August 2026
0
Cumulative layout shift on every audited route
32
End-to-end journeys, each run on desktop and mobile
0
Animation libraries — every scene hand-rolled