Constructing
PRCPricing
Building the thing is a few months. Growing it is every week afterwards — and that is the part nobody sells you, because it is the part that requires still being there. Below: the four states a business can be in, what each one buys, and the one number you get before anything starts — fixed, in writing.
Ways in
Open for business
You are trading. People can find you, believe you, and get in touch.
You have an idea, or a business that exists everywhere except online.
Taking money, keeping customers
You are getting paid without chasing, and nothing falls down the back of the inbox.
The business is real and the admin is now the bottleneck.
The thing itself
The idea exists as a product people can sign up to, log into and pay for.
The idea is the product — software other people use, not a site about you.
The growth engine, monthly
The business keeps growing, and there is a team whose job that is.
Launching is an event. Growing the thing is every week afterwards: the conversion rate that could be higher, the process still done by hand, the idea you have in the shower that ought to be built — and, yes, the payment that fails on a Sunday. You launched, or you are trading. Now it has to be grown — and it isn't going to be grown by you alone.
What that buys
A month's notice, no exit fee, and the keys were always in your name. It has to be worth renewing every month, which is the only version of this that works.
Most interesting projects don't. Tell us what you're trying to do and we'll propose the structure — project, phased programme, or retainer.
Talk it through →Because we did the specifying, so getting it wrong is our problem, not a change request with your name on it. You get one number, in writing, before anything starts — and it is the number you pay.
How the work runs →Build your stack
Select the pieces a business like yours needs. The readout shows the scope, the likely sequence, and how many things have to agree with each other for it to work.
5
Components
10
Relationships
≈ 4–8 weeks
Indicative timeline
That's 5 moving parts and 10 relationships to keep coherent. Matter makes it one project.
This pre-fills the project form. Nothing is sent yet.
Money questions
Because a website with three pages and a website with a portal, CRM and automation are different animals wearing the same word, and a number next to the word would be a guess dressed as a price. The tiers show the four states you can be in and what each one buys; your proposal shows a fixed figure for your actual scope — before you commit to anything.
A short scoping conversation, then a written proposal: deliverables, timeline, assumptions, exclusions and a fixed investment. No discovery-phase invoices to find out what it costs.
No, and you can leave one whenever you like — a month's notice, no exit fee, and the keys were always in your name. We say plainly that the ongoing relationship is the part we care most about, which is exactly why it should never be a trap. It has to be worth renewing every month.
That is the normal case, not a problem with you. Work out what it is — that is our job, and it happens before any number does. You describe it however it comes out, we come back with what we think it actually is, and only then does anyone talk about money.
We do. The fixed figure is fixed because we did the specifying; if we misjudged what it took, that is our misjudgement to absorb, not a change request with your name on it. That is the actual reason we can hold a fixed number when others quote day rates — not because we are cheaper.
Milestone-based for projects — typically on kick-off, mid-build and launch. Retainers bill monthly. Exact terms live in the proposal and the service agreement, in plain English.